Kansas begins campaign this week to encourage more use of masks

By the Associated Press and KFDI News:

Kansas is preparing to launch a media campaign aimed at getting more of its residents to wear masks so that the coronavirus doesn’t keep spreading rapidly. Some officials are skeptical that it will move the needle much.

A mask mandate from Democratic Governor Laura Kelly is set to take effect Wednesday, but Kansas law allows the state’s 105 counties to opt out.   The governor is asking each county to develop its own local mask order, and if they don’t do so by Wednesday a statewide order will be in effect.

The state has set aside $1.5 million for television, radio, print and social media ads promoting masks that are set to start before Thanksgiving. But some officials worry that politics are driving resistance to masks and others suggest that people already are bombarded with pro-mask messages.